"Twenty years ago, Chris Mittelstaedt had the idea to sell fruit to San Francisco’s offices where stressed-out, dot-com employees were living on caffeine and sugar. He cold-called companies, then packed up fruit from the local farmers’ markets and delivered it himself in his Honda Civic. Today, South San Francisco-based FruitGuys is a national operation with $30.5 million in revenue last year – and expectations of topping $35 million this year. In an interview that has been edited and condensed, Mittelstaedt, 47, spoke about bootstrapping the business, almost going under, and coming back strong."
https://www.forbes.com/sites/forbestreptalks/2017/05/04/the-fruitguys-built-a-30m-business-selling-fresh-fruit-to-offices-and-promoting-small-farms/#7daa77b66b22
https://www.forbes.com/sites/forbestreptalks/2017/05/04/the-fruitguys-built-a-30m-business-selling-fresh-fruit-to-offices-and-promoting-small-farms/#7daa77b66b22