"Modupeola Sonuyi, 31, always wanted to own a fashion business. But after an earlier clothing business failed to get off the ground, she went to graduate school at Arizona State University and became a nurse practitioner. Then last summer, as she was chatting with her four siblings – Temitope, Oluwatosin, Tolulupe and Gbemisola – about setting up a side business together, she suggested doing something with traditional African fabrics. As children of Nigerian immigrants to the United States, they’d grown up in Orange County, Calif., wearing African clothes, and she liked the idea of promoting a pan-African culture to African-Americans who might not have that connection. Nine months later, the startup, Aso Dara, remains small, with just $50,000 in sales to date, but it’s growing fast enough that Sonuyi left her job to focus on the Phoenix-based business full-time."
https://www.forbes.com/sites/forbestreptalks/2017/04/24/how-the-siblings-behind-african-garment-startup-aso-dara-are-building-their-business-on-instagram/#6f75ab5c24f7
https://www.forbes.com/sites/forbestreptalks/2017/04/24/how-the-siblings-behind-african-garment-startup-aso-dara-are-building-their-business-on-instagram/#6f75ab5c24f7