"Many CEOs turn their noses up at the thought of using their personal social media accounts to help their companies’ brands. With everything else on their plates they view social media as a distraction. In fact, 61% of Fortune 500 CEOs have no presence on social media at all. They prefer to lead from behind the close doors of their office.
However, there is a much smaller group of CEOs using their social media pages to become industry thought leaders in their industries. Doing so creates massive amounts of free PR for their brands. In an age where online Influencers often have a greater impact on branding efforts than the company’s own social media pages, a CEO who is an influencer in his or her space can be a big advantage. With the help of John White, founder and CMO of Social Marketing Solutions, I’d like to take a closer look at several of these socially savvy examples today."
https://www.forbes.com/sites/cherylsnappconner/2018/03/11/how-top-ceos-use-social-media-well/#73909ae16a8a
However, there is a much smaller group of CEOs using their social media pages to become industry thought leaders in their industries. Doing so creates massive amounts of free PR for their brands. In an age where online Influencers often have a greater impact on branding efforts than the company’s own social media pages, a CEO who is an influencer in his or her space can be a big advantage. With the help of John White, founder and CMO of Social Marketing Solutions, I’d like to take a closer look at several of these socially savvy examples today."
https://www.forbes.com/sites/cherylsnappconner/2018/03/11/how-top-ceos-use-social-media-well/#73909ae16a8a