"Francesca Kennedy’s aha-moment is one I’ve written about before. For her, it all began with Lake Atitlan in Guatemala, a symbol of her childhood and later on in her life, the vision through which her entrepreneurial passions manifested.
When she launched IX Style it was with the intention of helping Guatemala’s local artisans thrive, while simultaneously adding to Guatemala’s clean water sources.
“It's my life's purpose to be a brand ambassador for the people of Guatemala, create a world market and help highlight their gorgeous products, ensure premium fair trade wages, and provide clean drinking water for communities in Guatemala,” explained Kennedy.
Since the founding of IX Style in 2011, Kennedy has hustled to get the brand’s story and products in front of the right people."
https://www.forbes.com/sites/viviannunez/2017/03/30/how-this-latina-entrepreneur-got-goop-rebecca-minkoff-and-birchbox-to-pay-attention-to-her-brand/#700140e379cc
When she launched IX Style it was with the intention of helping Guatemala’s local artisans thrive, while simultaneously adding to Guatemala’s clean water sources.
“It's my life's purpose to be a brand ambassador for the people of Guatemala, create a world market and help highlight their gorgeous products, ensure premium fair trade wages, and provide clean drinking water for communities in Guatemala,” explained Kennedy.
Since the founding of IX Style in 2011, Kennedy has hustled to get the brand’s story and products in front of the right people."
https://www.forbes.com/sites/viviannunez/2017/03/30/how-this-latina-entrepreneur-got-goop-rebecca-minkoff-and-birchbox-to-pay-attention-to-her-brand/#700140e379cc