:When the first pre-orders came in, Way was still working freelance at an advertising agency but soon realized she couldn’t juggle both jobs. “I was sitting behind my computer at this agency when the site went live at midday and sales poured in,” she says. “I wanted to jump up onto my seat and scream, but obviously I couldn’t tell anyone. I continued to work on and off as a producer for another three months, taking bits of holiday cover here and there to pay the bills. In the end, I knew I had to quit and give Votch everything. I told myself if I failed, I’d have to just jump back into a big production, but I knew that was something I’d never be able to do. Fear scares me more than anything else, so whether or not Votch was going to work wasn’t an idea I was willing to entertain – it had to.”
Still very much in start-up phase with no outside investment, Votch’s sales have just hit £250,000 ($350,000). Going into 2018, sales are set to be up 150% more than the previous year. The majority of products (80%) are sold direct to consumer from the company’s website, with the rest via a small number of independent retail outlets across the globe. “Because it was a new idea and business I wanted to grow it organically and really understand it myself as a whole new venture before I pushed sales too hard,” says Way. “Now I’m comfortable with where we’re at, I’m looking to push and grow Votch far more in 2018 including seeking distribution to make our products more available to our international customer base.”
https://www.forbes.com/sites/katrinafox/2018/02/06/meet-the-former-tv-producer-who-lost-all-her-skin-and-started-a-vegan-watch-company/#1acfbeba6db7
Still very much in start-up phase with no outside investment, Votch’s sales have just hit £250,000 ($350,000). Going into 2018, sales are set to be up 150% more than the previous year. The majority of products (80%) are sold direct to consumer from the company’s website, with the rest via a small number of independent retail outlets across the globe. “Because it was a new idea and business I wanted to grow it organically and really understand it myself as a whole new venture before I pushed sales too hard,” says Way. “Now I’m comfortable with where we’re at, I’m looking to push and grow Votch far more in 2018 including seeking distribution to make our products more available to our international customer base.”
https://www.forbes.com/sites/katrinafox/2018/02/06/meet-the-former-tv-producer-who-lost-all-her-skin-and-started-a-vegan-watch-company/#1acfbeba6db7