What kind of decisions does an American owned company have to make in choosing between manufacturing their product here in the United States versus having their product manufactured overseas? What are the advantages and disadvantages to either domestic production or foreign production?
"In 2012 when we decided to build our new factory in the US, and make our luxury eyewear stateside (something less than 1% of our peers were doing), we predicted it would garner us goodwill from our industry, from the media, from politicians, and hopefully from consumers. But knowing the failed history of American eyewear manufactures that came before us, we didn’t feel like that goodwill alone would be enough to make this venture successful. As with every other decision we make for our company, we had to ask, “what’s in it for them”?"